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Hip Campaign from World's Oldest Humanitarian Program

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The International Red Cross and Red Crescent can be best understood as a collection of pieces building a whole. In my first piece, I told the story of the Secretary General. In my second column, I interviewed him on the role of the Red Cross Red Crescent today.

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The latest Red Cross Red Crescent campaign, "Our world. Your move." shows how relevant the world's oldest humanitarian program is in today's society. It is an indication that the Movement is able to keep pace with our times. And continues to save lives.

The campaign recognizes global challenges, such as disaster preparedness and discrimination, and asks each of us the question, "What small step can YOU take for humanity?"


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